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Welcome to the new SWFC Official Online Club Shop

This is your new one-stop site for all your Sheffield Wednesday FC needs where you can buy tickets, Season Tickets, Memberships or just shop from a huge range of merchandise all from the comfort of your own home or office.

If you need help with your online transaction, or have any disabled access requirements please call 0871 995 1867 (Mon – Sat 10am – 5pm) or email

As ever with new systems, sometimes you might run into a problem. If you find something that doesn’t seem to be working or something that isn’t making sense we’d be really grateful if you could email our team your feedback will enable us to iron out the creases and make the process even better for everyone.

More new and exciting functionality will be added to the site over the coming weeks but here are a few recommendations to ensure that you get the most out of the site:

We recommend that you login at the beginning as this will ensure that you receive any relevant concessions or access to the correct products or events, Members and Season ticket holders can locate their customer number on their card, non-members can locate this on their tickets or receipts.

If you frequently buy tickets for more than one person you can activate, create or add other accounts to your Friends and Family list, this will simplify your booking process, you’ll notice that we ask for the date of birth on each account this allows the system to automatically match each individual to the correct concession and ensure that you never pay more than you should. Some concessions that aren’t generally age related (Full-time Students, Supporters with a disability, etc) need to be validated and activated by a member of our sales team before you can access relevant discounts online, please email with your contact details or customer number to activate your account.

From time to time we’d like to keep you updated with new offers at the Club or other events at Hillsborough, we can keep you updated by email, SMS, traditional post or occasionally the odd phone call, we want to ensure that you stay in control of what you receive so you can update your preferences at any time in the Media Preferences section on the My Account page, you can also update your own address, password or view your recent transaction history under the My Account page. Further information on our Privacy Policy is available here.


We accept the following methods of payment online:


This site is operated by:
Sheffield Wednesday Football Club Ltd
S6 1SW

Store Locations and Opening Times:

Owls Megastore
Sheffield Wednesday Football Club Ltd, Hillsborough, Sheffield S6 1SW
Monday - Friday: 9am - 5pm
Match Saturday: 9am to 3pm and 45 minutes after game
Non-match Saturdays: 9am to 4pm