Sheffield Wednesday Football Club ("SWFC") is committed to maintaining your privacy
commitment to data protection and the use of your information in providing you with
the services and information you require.
What information do we collect? How do we use it?
At times we may request that you voluntarily supply us with personal information.
Generally this information is requested when you register to use our website, purchase
tickets and enter any promotions or competitions. We may gather and use information
about you in the following ways:
- If you choose to register to use our website we may ask for information such as
your name, date of birth, email address and contact details. We will use this information
to administer your user account with us and so that we can tailor and improve the
services we offer to you.
- If you choose to give us personal information via the internet (for example, in
the course of purchasing tickets or merchandising from us), it will be clear how
we will use such information. If you tell us that you do not wish to have this information
used as a basis for further contact with you, we will respect your wishes.
- Where you have consented to us sending you information, we may also use your data
for marketing purposes. Further details on this can be found below in the section
headed "How do we use your information for marketing?"
- Where you have consented to us passing your data to our official partners, sponsors
and/or selected third parties to enable them to send you information, we may pass
your data to such partners, sponsors and third parties to enable them to send you
such information. Further details on this can be found below in the section headed
"How do we use your information for marketing?"
- We intend to continue improving the content and function of the Sheffield Wednesday
Football Club website. For this reason, we may monitor customer traffic patterns
and site usage to help us improve the design and layout of our site and provide
content of interest to you.
- If you apply for a job we will use your information for the purposes of recruitment
and selection, corresponding with you and equal opportunities monitoring and may
hold your information for up to six months in case other suitable opportunities
More generally, we will use your personal details and information we obtain from
other sources to provide you with our goods and services, for administration and
customer services, for marketing, to analyse your purchasing preferences and to
ensure that the content, services and advertising that we offer are tailored to
your needs and interests. We may need to share your information with our service
providers and agents for these purposes. We may disclose personal data in order
to comply with a legal or regulatory obligation.
By providing us with your personal information you consent to our processing your
personal data for the above purposes. You also consent to our transferring your
information to countries or jurisdictions outside of the EEA which may not provide
the same level of data protection as the UK, if necessary, for the above purposes.
How do we use your information for marketing? We may:
We link to a wide variety of other sites and we may display advertisements from
third parties on our site. We are not responsible for the content or privacy policies
of these sites and third party advertisers, nor for the way in which information
about their users is treated. In particular, unless expressly stated, we are not
agents for these sites or advertisers nor are we authorised to make representations
on their behalf.
We encourage our users to be aware of this when they leave our site and to read
the privacy statements applicable on those sites.
You should note that if our business (or any part of it) is sold or transferred
at any time, the information we hold may form part of the assets transferred although
will still only be used in accordance with this policy.
You are entitled to ask for a copy of the information we hold about you (for which
we may charge a small fee up to £10) and to have any inaccuracies in your information
corrected. Any such requests must be made in writing to:
The Marketing Department, Sheffield Wednesday Football Club Ltd, Hillsborough, Sheffield
For quality control and training purposes, we may monitor or record your communications
When and how to contact us
You can change your marketing preferences online at any time by updating your personal
profiles or by contacting us at Dataprotection@swfc.co.uk
Changes to this policy
This policy was last updated on 1st April 2009
Any changes will take effect once the revised policy is published on our website.
We will of course notify you of any changes where we are required to do so. Please
refer to this policy each time you submit your personal information.