Welcome to the Official Sheffield Wednesday Online Shop.

This is the one-stop shop for all your Sheffield Wednesday needs. You can buy Season Tickets, match tickets, Memberships or choose from a huge range of merchandise all from the comfort of your own home or office.

We recommend that you login at the beginning as this will ensure that you receive any relevant concessions or access to the correct products, tickets or events. Members and Season ticket holders can locate their Client ID on the reverse of their Wednesday Card. If you do not know your Client ID then please email ticketenquiries@swfc.co.uk with your full name and postcode and we will confirm your details.

Need help with placing your order?

If you need help with your online transaction at any stage please call 03700 20 1867 Option 1 for Tickets or Option 2 for Retail (Mon – Sat 9am – 5pm) or email megastore@swfc.co.uk for retail enquiries or ticketenquiries@swfc.co.uk for any ticket related enquiries.

Tracking the progress of an existing order?

Email us at megastore@swfc.co.uk for information on your retail/merchandise order or any queries. Or email ticketenquiries@swfc.co.uk for information on your ticket order or enquiry.

Disabled access required?

If you have any disabled access requirements please contact our Disabled Liaison Officer Alastair Wilson by visiting the Ticket Office at Hillsborough Stadium, calling 03700 20 1867 or emailing dlo@swfc.co.uk.

Problem with the online shop?

If you find something that doesn’t seem to be working or something that isn’t making sense we’d be really grateful if you could email megastore@swfc.co.uk with your feedback to enable us to fix the problems and make the process even better for everyone.

Friends and Family

If you frequently buy tickets for more than one person you can activate, create or add other accounts to your Friends and Family list, this will simplify your booking process, you’ll notice that we ask for the date of birth on each account this allows the system to automatically match each individual to the correct concession and ensure that you never pay more than you should.

Concession Tickets

Some concessions that aren’t generally age related (for example our Armed Forces Members prices) need to be validated and activated by a member of our team before you can access relevant discounts online, please visit the Owls Megastore or emails your proof of eligibility to ticketenquiries@swfc.co.uk. You can see which forms of ID are acceptable on our FAQ.
We do have a non member’s concession price for all Junior supporters under 18 and senior supporters over 65.

Communication Preferences

From time to time we’d like to keep you updated with new offers at the Club or other events at Hillsborough, we can keep you updated by email, SMS, traditional post or occasionally the odd phone call, we want to ensure that you stay in control of what you receive so you can update your preferences at any time in the Media Preferences section on the My Account page, you can also update your address, password or view your recent transaction history under the My Account page. Further information on our Privacy Policy is available here.


We accept the following methods of payment online:


Sheffield Wednesday FC
Hillsborough Stadium
Leppings Lane
S6 1SW

Owls Megastore Opening Times:
Monday to Friday: 9am to 5pm
Non-match Saturdays: 9am to 5pm
Match Saturday: 9am to 3pm and 45 minutes after game
Night matches: 9am until kick off

Main SWFC Switchboard: 0370 020 1867

Owls Megastore (Ticket Office) - Option 1
Owls Megastore (Retail/Merchandise) – Option 2
Commercial Department – Option 3
Non Match Events and Catering – Option 4
Sheffield Wednesday Academy - Option 5
Football in the Community – Option 6
Main Reception – Option 0